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Product Strategy for High Technology Companies

Product Strategy for High Technology Companies
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  • List Price: $52.00
  • Buy New: $19.49
  • as of 12/15/2017 15:56 UTC details
  • You Save: $32.51 (63%)
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  • Seller:Cherrybooks
  • Sales Rank:616,008
  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:2nd
  • Pages:400
  • Shipping Weight (lbs):1.56
  • Dimensions (in):6.3 x 1.2 x 9.2
  • Publication Date:October 12, 2000
  • ISBN:0071362460
  • UPC:639785324447
  • EAN:9780071362467
  • ASIN:0071362460
Availability:Usually ships in 24 hours


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Synopsis
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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