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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

  • List Price: $30.50
  • Buy New: $8.79
  • as of 12/13/2017 13:16 UTC details
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  • Seller:bluegrassKYbooks
  • Sales Rank:634,189
  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:1
  • Pages:256
  • Shipping Weight (lbs):0.95
  • Dimensions (in):6.5 x 1 x 9.3
  • Publication Date:April 6, 2009
  • ISBN:0470404825
  • EAN:9780470404829
  • ASIN:0470404825
Availability:Usually ships in 1-2 business days

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  • The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

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Synopsis
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too.

Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.


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