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Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Burning the Ships: Transforming Your Companys Culture Through Intellectual Property Strategy
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  • List Price: $32.50
  • Buy New: $7.37
  • as of 12/13/2017 16:58 UTC details
  • You Save: $25.13 (77%)
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  • Seller:Collector's Choice Corner
  • Sales Rank:546,009
  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:1
  • Pages:208
  • Shipping Weight (lbs):0.83
  • Dimensions (in):6.3 x 0.9 x 9.3
  • Publication Date:March 30, 2009
  • ISBN:0470432152
  • EAN:9780470432150
  • ASIN:0470432152
Availability:Usually ships in 1-2 business days


Editorial Reviews:
Synopsis
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

  • Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community
  • Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner
  • Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction

There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.


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