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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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  • List Price: $45.00
  • Buy New: $9.85
  • as of 11/17/2017 19:21 UTC details
  • You Save: $35.15 (78%)
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  • Seller:Marysya13
  • Sales Rank:385,708
  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:2
  • Pages:288
  • Shipping Weight (lbs):2.5
  • Dimensions (in):8.8 x 1 x 11
  • Publication Date:March 10, 2006
  • ISBN:0471746843
  • EAN:9780471746843
  • ASIN:0471746843
Availability:Usually ships in 1-2 business days


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Synopsis
This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.


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