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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

  • List Price: $14.95
  • Buy New: $5.46
  • as of 5/22/2018 13:36 UTC details
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  • Seller:basementseller101
  • Sales Rank:19,785
  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Paperback
  • Number Of Items:1
  • Edition:4th ed.
  • Pages:384
  • Shipping Weight (lbs):1
  • Dimensions (in):6 x 1 x 9
  • Publication Date:May 22, 2007
  • MPN:9780618785919
  • ISBN:0618785914
  • UPC:046442785914
  • EAN:9780618785919
  • ASIN:0618785914
Availability:Usually ships in 1-2 business days

  • Houghton Mifflin

Editorial Reviews:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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