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How to Write Successful Fundraising Letters, with CD

  • List Price: $36.95
  • Buy New: $12.23
  • as of 12/18/2017 18:39 UTC details
  • You Save: $24.72 (67%)
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New (5) Used (29) from $1.99
  • Seller:Be the Star You Are Charity
  • Sales Rank:1,366,830
  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Paperback
  • Number Of Items:1
  • Edition:2
  • Pages:336
  • Shipping Weight (lbs):2.38
  • Dimensions (in):8.5 x 1 x 10.9
  • Publication Date:March 28, 2008
  • ISBN:0787999083
  • EAN:9780787999087
  • ASIN:0787999083
Availability:Usually ships in 1-2 business days

Features:
  • Used Book in Good Condition

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Editorial Reviews:
Synopsis
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out

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