Group Sales For Arts & Entertainment: The Myths, The Markets, The Methods
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Every year the stage entertainment industry reaps tens of millions of dollars in revenue from volume ticket buyers. Surprisingly, however, the industry fails to capture millions more from overlooked and underdeveloped markets. This book examines the prevailing myths that have been suppressing sales potential for decades. It describes untapped markets in detail and gives marketing and sales pros powerful tools for making group sales work. This is the definitive guide to volume ticket sales for theatre, performing arts, special events and popular entertainment. Trevor O’Donnell is one of North America’s foremost authorities on volume ticket sales for live arts and entertainment. He has promoted stage entertainment on Broadway, in London, in Las Vegas and in cities across the U.S. for industry leaders such as Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil, Blue Man Productions, the Music Center of Los Angeles and many others.Contributing editor Bob Hofmann is President of Broadway Inbound, a leader in business- to-business sales of volume tickets for North American stage entertainment.
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