Case Studies in Merchandising Apparel and Soft Goods
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This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles and soft goods industries.
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